In a recent interview Square Enix CEO Yoichi Wada expressed his opinion that to make a game successful worldwide, you have to degrade its quality.
"If we tried to forcibly make a certain title work worldwide, and if that's going to be degrading the quality, we don't want to go down that path," Wada explained.
Instead, Square Enix tries to balance its portfolio to cater for all territories. " For example, there might be one title that we're going to be giving to two of the territories, and another title that we'll be giving to one of the territories; one that would only cater to one particular territory."
"If that certain title only ever worked for two out of the three major territories, but still it is going to be selling deeply and thoroughly, then I believe that is going to be the better path to take."
"And in order for that to happen, there needs to be a deep-rooted understanding of the culture of the particular culture of the particular country -- and Eidos and Square Enix both have 20 years of history that's residing in that particular country, so we are native in that particular area that we grew up in."
