Players create a dragon theme park similar to a zoo with the objective of attracting virtual park visitors, and increasing their level in the game. This is accomplished by breeding, raising and caring for magical dragons and decorating your park by adding walkways, trees, decorations, buildings and dragon habitats. The number of visitors who visit the park is dependent on the type and level of dragons in your park and how well designed it is. The ultimate game challenge is to breed a rare Rainbow Dragon.