AMD officially announced that the AMD Radeon HD 6800 series is available in retail with prices starting at $179 SEP.
The new AMD Radeon HD 6800 harnesses AMD's second-generation Microsoft DirectX 11-capable architecture to offer performance comparable to Nvidia's GeForce 4xx family (with HD 6870 leading Nvidia's GeForce 460 in some measures and lagging in others).
"AMD is the market share leader by a landslide in DirectX 11 graphics," said Matt Skynner, corporate vice president and general manager, GPU Division, AMD. "Through our sweet spot strategy and our open, industry standards approach, we've worked to deliver the best possible experience for gamers. Today, our laser focus on gamers continues with the introduction of what we think is far and away the best graphics card series today, the AMD Radeon HD 6800 series. With exceptional game performance, an unrivaled feature set including breathtaking DirectX 11 gaming, AMD Eyefinity multi-display technology, AMD Accelerated Parallel Processing, and more, the AMD Radeon™ HD 6800 series will have all gamers wanting to get Radeon in their systems."