Activision Value Publishing announced a multi-year alliance with Discovery Consumer Products to develop and distribute video games based on the popular television series American Chopper. The agreement grants Activision Value interactive rights to publish American Chopper games for the PC, console and handheld platforms in North America. The first video games based on the license are expected to be available at retail stores nationwide this holiday.
Since its debut on the Discovery Channel in 2003, American Chopper is the highest rated series on the channel, averaging more than four million viewers each week. The show is also a top-three rated program on cable television. Filled with action, suspense and family drama, it follows the real-life experiences of the father and son team, Paul Teutul, Sr. and Paul Teutul, Jr. who fabricate choppers out of their Orange County Choppers garage.