American McGee, the famous art director of DOOM and Quake as well as the creative mind behind American McGee's Alice and American McGee's Grimm, unveiled his latest game pitch on his personal blog.
"Traditionally when I've pitched game concepts the process involved face-to-face meetings with potential publishers, use of our agents (CAA) back in Los Angeles, and lots of traveling", American McGee wrote. "Well, I'm getting old, China is FAR from the rest of the world, and the Internet can do a lot of amazing things, so here's a game pitch for the next generation:"
The game is called BaiJiu Racer. It is An MMO-lite racing game concept with China as the core theme. The concept has been in focused pre-production for the past three months at American McGee's Spicy Horse studio.
"A lot of teams dream of a Mario Cart or KartRider killer - and we think our concept goes a long ways towards being a viable contender", American McGee continued his pitch. "For one, it's the first Chinese cart racing game developed with an authentic and original Chinese art style, set in real-world locations, and featuring some of the funkiest racing vehicle designs the world has ever seen (inspiration coming from actual Chinese vehicles). We're focusing on semi-realistic (and fun) physics-based racing dynamic, going light on the power-ups, and throwing in a lot of visual action."
American McGee then listed Baijiu Racer's key features and differentiators:
* Distinctive art style featuring a timeless portrayal of everyday Chinese people and locations
* A clean and clear graphic style for UI
* Core gameplay focused on skill-based racing, avoiding fun-killing power-ups
* Strong narrative backbone and emotional drama - "everyone can be a hero"
* Unique and interesting vehicle designs based on real-life Chinese vehicles
* Track locations that reveal a China few foreigners have seen
* Risk reduction in production through use of 3rd-party tools and engine (UE3)
* A fast and efficient project schedule built on Spicy's proven development processes
