Batman Arkham Asylum was already being heavily promoted in retail outlets when it was abruptly delayed to the fall. Eidos president, Ian Livingstone, believes that this was the right thing to do and that this delay is in the best interest of the game.
"We're expecting review scores in the 90s and clearly when you have an amazing game like Arkham Asylum, you want to maximize its potential," explained Livingstone.
"So we think it's worthwhile going that slightly extra distance to make it the game it has to be. We're immensely proud of what we've created so far."
Livingstone then reaffirmed that "no one is going to be disappointed because we've put in an enormous effort into it." As an example, he said "there was one person working on nothing but the cape for two years, so there are over 700 animations and sound clips attached to the cape alone. That's why it looks so beautifully realistic."