Atari and fashion pioneer Marc Ecko, creator and founder of the urban lifestyle brand Ecko Unltd. and publisher of COMPLEX magazine, are joining forces to create the first truly authentic video game based on urban culture and graffiti art. A sneak peek at Marc Ecko's Getting Up: Contents Under Pressure will be available exclusively at Atari's booth (Petree Hall #4003) at the Electronic Entertainment Expo (E3) in Los Angeles May 12-14. In graffiti terms, getting up means getting your name (or tag) out and visible.
Marc Ecko, said, This game will be genre-defining. Revolutionary. We will put the flag in the ground of popular culture with Getting Up. Over my seven-year journey to get this thing made, I have had the good fortune to have met and explored opportunities with many different publishers. Atari allowed me the freedom to challenge the status quo manner in how games are developed, and that is precisely why it is the ideal home for this title. This is a dream come true for me.
Marc Ecko's Getting Up: Contents Under Pressure is being developed by The Collective and is currently slated for release in June 2005. More details about the game will be released in the weeks to come.
