ATI have confirmed that they have signed Creative Labs, the most recognizable brand name in entertainment hardware distribution, and have made an important step in catching-up with NVidia, as far as sales are concerned. After signing on Asus earlier this year and Visiontek in 2002, ATI needed that big push to move their RADEON brand into the mainstream spotlight, once and for all. There is no better partner to do that for a company than Creative Labs, who offer a reliable and instantly recognizable market name for any hardware manufacturer.
Creative Asia were already distributing ATI boards in their region but details of a European deal had not yet been finalized. Creative Labs Europe will provide ATI with an established and trusted partner in the region with proven experience in the retail channel through its dedicated sales, marketing and merchandising force.
Peter Edinger, Vice President, ATI Technologies Europe, commented, We are delighted to have formed this strategic relationship with Creative Labs Europe. The combination of Creative's impressive retail market strength across Europe together with ATI's strong technology and product portfolio will provide the ideal platform in further helping to increase ATI's presence within the European retail channel and gamer community.
Jean-Marc Dupuis, Vice President Sales and Marketing with Creative Labs Europe, added, Our vast infrastructure and strong retail market knowledge in Europe will ensure that ATI products get the best visibility across the European retail market.
