When BuckCherry found out that their latest single was leaked on BitTorrent, they didn't try to cover this up, or take the file down. No, instead, they issued a press release saying:
The whole thing seemed suspicious enough for TorrentFreak admins to start investigating it. "Not only because their label, Atlantic Records, is known to release tracks for free on BitTorrent sites, but also because the press release was more about promoting the band than the actual leak", wrote Ernesto from TorrentFreak. "Without any hard evidence, we suggested that this leak may have been set up to get some free promotion and publicity, which BuckCherry seems to need."
TorrentFreak's admins managed to trace the torrent uploader's ip back to the band manager, Josh Klemme who refused to comment.
"Of course, it's great that BuckCherry can get some free promotion for the band using BitTorrent, and we encourage everyone to promote their band or movie via this great system too", Ernesto concluded. "But wouldn't it be more constructive if bands embraced the technology and admitted it, instead of playing the injured party and giving the protocol a bad image, just to boost their own? There's a great opportunity here, don't waste it."
