The biggest and most famous German public festival will now also be incorporated into the games industry. Unfortunately we are not referring to the Love Parade but to the, recently revitalized, Oktoberfest. But how can beer chugging and Lederhosen be integrated into a cohesive gaming experience? I hear you ask. The answer is simple, it doesn't matter as long as the game costs very little to make and some people buy it...
Every year, the renowned Oktoberfest in Munich attracts millions of people from across the world. It is synonymous of fun, a great atmosphere and wild partying. A good enough reason for 10TACLE STUDIOS to now also develop PC, video and mobile phone games set in the pavillions, fun rides and fairground booths of the famous venue Münchner Wiesn. Consequently 10T recently secured the exclusive worldwide licensing rights with regards to the biggest public festival and its official mascot, a Bavarian dachshund referred to as Wies'n Wastl.
To Frank Holz, Marketing Director of 10TACLE Studios, international brand awareness was one of the most important criteria concerning the choice of a licence. Groups of tourists from every part of the world find their way to Munich in time to the Oktoberfest. Be it people from Australia, Japan or America - everybody wants to experience the "Bavarian spectacle" first hand.
By launching games focusing on the Oktoberfest, we hope to capture the fascination of this unique phenomenon and make it accessible to the general public. We are already looking forward to soon also welcoming all the players with the words "O'zapft is!" The last phrase translates from Bavarian as One draught beer!
