Venture capital firm Kleiner Perkins Caufield & Byers argued that online gamers need to generate $3 of in-game items per hours in order to feel rewarded and entertained.
The firm's expert Bing Gordon explained that players of online games such as Zynga's FarmVille need to generate in-game gifts, items and coins in order to sustain the illusion of achievement and progression. Gordon argued that $3 is the sweet spot required to maintain that illusion without making the game too easy.
Bing Gordon received the Academy of Interactive Arts & Sciences' (AIAS) Lifetime Achievement Award in January 2011.
July 2, 2011 - 1:48pm
