Black Eyed Peas and The Urbz Join Forces

Black Eyed Peas and The Urbz Join Forces

Electronic Arts and A&M Records released details on plans to have The Black Eyed Peas provide and produce the soundtrack to the videogame and their likenesses as characters for The Urbz : Sims in the City videogame. In a collaboration across the two industries, the game will include exclusive versions of nine tracks from the upcoming Black Eyed Peas' album Monkey Business due out this fall. These songs are being recorded specifically for the PlayStation 2, the Xbox and the Nintendo GameCube versions of the game.

The Urbz : Sims in the City is EA's latest franchise under EA GAMES brand, based off of the number one selling people simulation game, The Sims. For the first time, Sims are moving to the city and it's all about your reputation. Unlock all nine districts in the city that never sleeps and gain access to all the hottest VIP spots until you reach the highest penthouse in the sky and acquire control of the entire City. Band members Will.I.Am, Fergie, Taboo and Apl.de.Ap appear in the game as musicians teaching players hip social moves and unlocking reputation-enhancing missions. All the while, players can groove to the newest Black Eyed Peas songs custom mixed by Will.I.Am in Simlish, the game's authentic quirky language.

The Black Eyed Peas began in the surrounding areas of Los Angeles and have since become a worldwide phenomenon. Their third album, Elephunk, has been on the Billboard Top 40 Album Chart for over 53 straight weeks, and has sold more than 6 million copies worldwide. The band has also been nominated for three MTV 2004 Video Music Awards for Best Hip Hop Video, Best Dance Video and Best Choreography. The show airs on Sunday, August 29.

The Urbz : Sims in the City will ship in November 2004 for all consoles as well as the Game Boy Advance and the Nintendo DS.