If you've spent your first few hours in Blizzard's new competitive shooter, Overwatch, cheating and using hacks to beat other players, you need to be careful - Blizzard is gunning for you.
In response to fan outcry that the game was being ruined by cheaters, Blizzard has begun swinging its mighty ban-hammer with precision, taking out many of those who would break the rules of the game to gain an advantage.
It's not messing around with suspensions or temporary bans either, it's lifetime as soon as you are caught. If players want to take another stab at playing, they'll need to buy another copy of Overwatch and make a brand new account for the game, meaning it could be quite costly if you plan on serially cheating.
Those who are banned have been receiving emails from Blizzard, stating that:
"Recent activity on this account show the use of an unauthorised cheat program, also known as a "hack," which harms the intended player experience. The account holder is responsible for all activity on their account. We issue suspensions and closures to protect out players and our service."
It then informs the player that they are no on that banned list.
Still, some people just don't learn. This Reddit thread has details of some who have had as many as three accounts banned because they won't stop screwing around.