Most publishers push towards console gaming due to the simplicity of supporting a predetermined hardware configuration and the lower piracy rates. Activision Blizzard CEO Bobby Kotick is planning to push into the opposite direction.
As usual, the reason behind the CEO's decision is financial. "We've heard that 60 per cent of subscribers are principally on Live because of Call of Duty," kotick explained before noting that "We [Activision Blizzard] don't really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it's not our network."
In other words, Kotick hopes to convince "millions of players" to pay to play Call of Duty and other Activision Blizzard PC games online through a yet to be unveiled Activision network.
Kotick also expressed his interest in a new line of gaming PCs that connect easily to TV sets, saying that Activision will "aggressively" support Dell and HP promotion campaigns for such systems.
