The success of Call of Duty series has made it a priority for other FPS games to distance themselves from it, Bodycount director Andy Wilson believes.
"I think the biggest thing in the FPS genre right now is trying to distance yourself from the hugely successful examples like Call Of Duty or Battlefield," he said after pointing out to various examples of games that avoid the "CoD route", such as Epic's Bulletstorm and Bethesda's Brink.
"We've seen recent examples where it doesn't work out so well if you just try to copy that and go one better. Really it's about diversifying, and trying to find something that hasn't been done before, or something that hasn't been done really well, and just push for that."
"We seem to have been lumped in with Brink and Bulletstorm. Visually they're both very bright and poppy. They've also not gone down the COD route, so we're seeing more examples, I think, of developers trying to find their own space that's not Modern Warfare or Battlefield."
"I would hope that when people actually get their hands on Bodycount they'll think, 'Yep, that's not really like anything else'," he concluded.