One of the guys over at CD Projekt, the company behind Witcher 2 and Good Old Games, has been speaking out about Downloadable Content (DLC). He thinks it should always be free, since it doesn't deliver enough to be worth anything.
Describing DLC as something CD Projekt considers "normal post sale service," Konrad Tomaszkiewicz said (via VG247) that it should be a big of a thank you to players for buying the game and not downloading it illegally. Harkening back to full retail releases on PC back in the day, Konrad explained expansion packs and how they were charged for, because in many instances they provided a whole new campaign, or new races to explore, in some instances practically doubling the content of certain portions of the game. In comparison, he says, DLC with its couple extra maps or new clothing really doesn't deliver the same sort of quality.
He has a point too. Remember how companies would patch in extra content for free on PC games? It would keep you playing their title for longer and made it much more likely for you to buy the sequel, or the next game by that developer. Now its difficult to find a company that doesn't feel like its rinsing you for cash at every turn.
Picture source: Fortress of Doors