Economic hard time has lead consumers to cut down their spending on traditional subscriptions like newspapers and magazines, but - NPD Group found out - not on their subscriptions to entertainment content.
The group's latest tracking study found that the number of newspaper and magazine subscribers has decreased by 2% year over year. In the same period, online games subscriptions kept on increasing until it reached 14% of the American consumers.
Overall monthly spending on entertainment subscriptions also rose 7 percent year over year to $115 per capita.
"Despite concerns that the recession would cause consumers to reduce spending on entertainment subscription services, most forms of subscription entertainment are doing just fine," NPD analyst Russ Crupnick said.
"Consumers are clearly looking to the value offered by entertainment subscriptions and like what they get for their money; plus, new technologies and products have helped bolster data plans and other newer kinds of subscription-based services."
