EA announced today the launch of its digital gaming platform: Origin.
Origin allows gamers to buy, download and play games for PC and mobile devices from EA and its partners. Origin will also include social networking features.
EA has also launched the Origin beta desktop application which can be used to access all Origin features.
Origin will also be available on the go with a mobile platform that gives you access to your profile and lets you connect and play with friends in EA's smartphone titles, including SCRABBLE and the upcoming mobile version of Battlefield 3. In the future, mobile gamers will also be able to see which games their friends are playing, as well as compare high scores and compete for bragging rights.
After EA's press conference next week at the E3 Expo in Los Angeles, Origin users will also be able to access exclusive game content and trailers for Mass Effect 3, FIFA 12, SSX, Need for Speed: The Run, STAR WARS: The Old Republic, The Sims 3 and Battlefield 3. EA's E3 press conference is scheduled for 12:30PM PST on June 6, 2011.