EA has just added yet another reason for us to loathe it online passes program/scam: now, they can expire.
The issue was brought to light by a NeoGAF forum member who couldn't activate his brand new Need for Speed Hot Pursuit online pass because it was "incorrect or no longer valid." This post prompted several other members to share similar stories.
When asked about the issue, an EA advisor confirmed that "EA's Online Pass can indeed expire for some new games, blocking buyers out of online content until they download a new pass or attain one from EA directly. As a rule, no Online Pass should expire, but a few titles will have a time limit on their use, even for new purchases."
The advisor explained that Dragon Age 2 Online Passes expire on March 31st, 2012, after which users have to get new ones for free from EA.
Needless to say EA's Online Pass EULA fine print has a clause that gives EA the right to do so.