Electronic Arts teams are toying with virtual reality software development, but the company won't work on actual games for any platform until its market size is big enough.
"There's some challenges still and I think the biggest challenge is just the size of the market. We don't make games anymore for the Wii or the Wii U because the market is not big enough, the PS Vita - the Sony product - we don't make games for that anymore because the market is too small, so it's all about the size of the market," said Electronic Arts' chief financial officer Blake Jorgensen during the UBS Global Technology Conference.
"As one of the largest software producers we have all of the manufacturers of equipment coming to us to try to sell us on their equipment and giving us development kits to try to build software for it. So we'll build software for various ones but we'll really wait and see how big the market is going to be."
Ubisoft is currently working on multiple Virtual Reality projects and is committed to Virtual Reality as a long term strategic direction. Nonetheless, EA believes that Virtual Reality still needs five more years to make it as a viable gaming platform.
"I think the reality is, the next one to three years, it's probably going to take some time to build up a sizable marketplace and you might see alternative uses for virtual reality first before it becomes gaming," argued Jorgensen. "Longer term, five plus years away, I think there's certainly a market there and it will be another exciting way to enjoy gaming."
