In a recent interview, Gears of War franchise senior producer Rod Fergusson suggested that Xbox 360 is reaching the limits of its graphical and technological potential.
"I'm not the technical guy", he said. "All I know is that with the two to three more years of optimization that we've had, we're much further along than I think, three years ago, we thought we were going to get."
"So I think we're certainly approaching the upper end of it, as far as what developers are able to do with it, but just looking at all the demos we saw today -- ours and others -- it's clear that all the games just keep improving, and keep pushing that bar."
"There will be games in development that won't ship until 2010, and I'm sure they'll look killer, just because, again, they'll have more time with it, and learn from mistakes and optimizations of others. So, I don't know; I think we're getting up there, but I still think there's room to grow."