Hip Interactive announced the signing of a license agreement with ARUSH Entertainment to be the exclusive North American distributor for the PC and console video game "Fear Factor: Unleashed" based on the TV hit series Fear Factor. The game is expected to release for the 2004 holiday season. Joy Tashjian Marketing Group, the agent of record, brokered the Fear Factor video game license with Playinteractive, LLP on behalf of NBC Enterprises.
The game puts the player in the shoes of a Fear Factor contestant to complete grueling challenges in order to advance to the next round. It features many of the challenges fans of the show expect, such as verbal psyche-out attempts, gross-out challenges and death-defying stunts. Fear Factor: Unleashed will also feature insane stunts that could never be pulled off in real life. These adrenaline-filled, death-defying stunts will have gamers' pulses racing and add an edge to Fear Factor that can only be done in video games.
According to both companies the type of person that watches the show is almost a perfect match to the general gamer, so an audience is ready and waiting for the title.
Fear Factor is highly successful and frequently among the top-20 shows in the Nielson ratings, bringing in as many as 18 million viewers across all major demographics and is the fastest-growing network reality series in adults aged 18-49.
While you wait for the game you can begin practicing by playing the free, flash Fear Factor game available by following the download tab above.
