Microsoft announced the launch of Game With Fame, a new program that allows fans to play against some of today's hottest stars on the Xbox Live service. The launch event, taking place Feb. 4, will give Xbox Live fans a chance to play "ESPN NFL Football" against today's hottest hip-hop duo and six-time Grammy nominees, OutKast.
As time has run out for some of those annual subscriptions to XBox Live, most purchased in one go with the kit, Microsoft are pulling all the stops to lure old and new subscribers to the service. For the Game With Fame program launch, OutKast's Big Boi will take on gamers around the globe live from Los Angeles, where the band will be preparing for its appearance at the 46th Annual Grammy Awards.
Throughout the year Game With Fame will host a league of luminaries from music, film, television and sports. Scheduled to participate are The Strokes, Phantom Planet, The Crystal Method, Fefe Dobson and Kings of Leon. Bands including Korn, Hoobastank, A New Found Glory and Thrice also plan to participate.
If you've listened to our music or seen us live, you know OutKast knows how to set it off, and we're about to change Xbox Live forever, said OutKast's Big Boi about the Xbox Live Game With Fame promotion. Not only will I talk to the OutKast fans out there, but I'll show 'em how we get down in the ATL on 'ESPN NFL Football.'
Since its introduction, 14 months ago, Xbox Live has attracted a passionate and growing community of more than 750,000 gamers from 19 countries. More than 70 Xbox Live titles are now available at retail.