Following the latest sales info, Nintendo officials would be justified if found contently sipping celebratory Champaigne. It seems that the company's latest, aggressive promotional campaign, is paying off. In the U.K. alone the GameCube outsold Microsoft's XBox by a ratio of two to one, while GC saw a tenfold increase of its sales since its parent company introduced the GBP 50 price cut.
In this way, Nintendo provided conclusive proof that a price cut is an intelligent way of raising sales, something which must have raised a few Microsoft eyebrows. Considering that we are about to enter the most significant sales period in the life of any console, the holiday season, it is plausible that MS may be re-thinking their XBox strategy.
While Microsoft and Nintendo are fighting over second place however, Sony continues to enjoy total supremacy. Even in its best week ever, GC lost the sales battle to PS2, in the U.K.by 4 to 1. So Sony continues to outsell both its rivals, even though both claim to possess the real Next-Gen machines.
It is still too early though to claim any holiday victory since both competitors are keeping their Aces close to their sleeves. It still seems that Nintendo may have the edge over Microsoft since they have achieved this impressive rise in sales by simply introducing a price cut, even though they still have a few popular titles coming up.... Anyone for Mario Kart: Double Dash?
