While in the US I know you guys can make a little money from donating blood, but elsewhere in the world it's a free service that we don't receive more than a cookie and a drink of water for. That is unless you visit Denmark, as in a new drive called "Giv dit blod for Bloodborne," PlayStation Denmark is giving away copies of the game, as well as running a raffle to win other games and even a Bloodborne themed PS4.
As well as raising awareness of the importance of giving blood, the drive is designed to help bolster stocks of blood currently available, by appealing specifically to gamers.
Anyone attending will be automatically entered in to the competition to win the themed PlayStation 4.
If you happen to be a Dane or have a chance to visit the country, try to pop by on March 23, as that's when the giveaway is taking place.
If like the rest of us though you're just waiting on the game's release so you can buy it like a good boy or girl, then Bloodborne will be available on March 24 in North America and March 27 in Europe, exclusively on the PS4.
[Thanks NeoGAF]