Most fishermen claim that the tastiest fish is the one you catch yourself. Japanese gamers now have the chance to test this theory as they catch real fish through their mobile phones!
A mobile game called "Ippon Zuri" (Japanese for "pole-and-line fishing") has the players casting bait to virtual fishes on their mobile phone. When a fish catches the bait, the player gets to turn the wheels of a virtual slot machine once, and if he lucks out, the virtual fish is hooked and reeled. A message is then sent to a wholesaler who delivers an equivalent real-world fish to the player's home.
The game was created by FIT, a Fukuoka-based system development company. FIT president Hiromi Fukuda suggests that Ippon Zuri is more enjoyable than other fishing games because it allows players to eat what they catch.