Sony Computer Entertainment America (SCEA) announced the details of an extensive marketing campaign for Rise to Honor, a fast-paced action game inspired by the cinematic style of the Hong Kong movie genre. Highlighting the print and television campaign tagline, "For Kit Yun, the only way out of the Hong Kong underworld is to go back in", worldwide action star Jet Li not only participated in the creative development of the game, but also offered support for the marketing campaign.
Available exclusively for the PlayStation 2 computer entertainment system on February 17, Rise to Honor will receive national advertising across television, print and online vehicles, key promotional and retail support along with a strategic viral marketing campaign. Developed by SCEA's Foster City Studio, Rise to Honor features Jet Li's signature moves in a unique 360-degree fight system that enables gamers to simultaneously battle multiple enemies in any direction without reorienting the player.
To find out more about Rise to Honor follow the download tab above.
