As expected, Mass Effect 3's first day sales were remarkable but not groundbreaking.
Electronic Arts and Bioware boasted that "over 3.5 million units of the award-winning game have already shipped worldwide in its first week of release, making Mass Effect 3 the first pop culture event and the biggest entertainment launch of 2012." However, this is not the whole story.
The more important figure is the actual number of sold units which, according to EA chief executive officer John Riccitiello, is close to 890,000 units in the U.S.
This number is really remarkable and it certainly means that the game is a hit, however it doesn't put it in the same league as Call of Duty: Modern Warfare 3 or Halo: Reach which sold 6.4 million and 3 million units respectively on their first 24 hours in market.
To be honest, Mass Effect 3 is a much better game than Modern Warfare 3 (in our opinion - ed.)