Microsoft has confirmed that they will cut all Xbox 360 SKUs prices across Europe within a few days.
The cheapest Xbox 360 SKU, the Xbox 360 Arcade, will see a price drop of 80 Euros, bringing it down to 200 Euros. Xbox 360 pro will also see an 80 Euros price drop to 270 Euros. And the most expensive of the trio, the 120GB Xbox 360 Elite will go down to , yet another 80 Euros drop.
"This is a real mass market entertainment proposition," said the Vice President of Microsoft Interactive Entertainment Europe. "Through this price point, we can reach and introduce a much broader array of consumers to hi-def gaming. With 17.7 million units worldwide installed base we've got a real level of momentum - and Europe is a critical geography in that."
"We've always had a strategy that said we had to secure the core gamers in the first instance. Having done so and perfmermed in a way we're very product of with our core content, such as Halo 3, Bioshock etc. with record-setting attach rates, it's time to widen the net even further."
"We understand that it's very important to offer something for everyone. We have a real appetite to appeal to the broad, mass market."
"Titles such as our sports games, Scene It and Guitar Hero - which has become a preferential experience on Xbox 360 - has already proved that, and we have lot more coming in that space this year."
"But we're not moving away from the core gamer. We're really excited about our line-up in 2008. There's GTA IV, with the exclusive content you can only get on 360, Fable 2, which I've seen and looks simply stunning, and plenty more besides."
"Then, of course, there's Gears Of War 2 this Christmas, which promises to be a real defining moment for the industry."
