Microsoft's recently appointed head of gaming, Phil Spencer, believes that the company needs to increase its focus on Windows gaming; but not during E3.
"E3′s a retail show," he argued. "It’s a retail show, it’s a console show, so it didn’t really feel like the right place for us to talk about Windows, but Windows and gaming on Windows is critical to Microsoft’s success."
Nonetheless, Spencer believes that Windows is currently a more successful gaming platform than consoles, all thanks to free-to-play games."I think in a lot of ways, you could argue gaming on Windows has never been more healthy in that the biggest of the big franchises, League of Legends, World of Tanks, those things dwarf a lot of what we’re doing in this console space in terms of users and monetization. They’re all on PC," he exclaimed.
In contrast with Spencer's opinion, several high profile PC games have been announced during E3. The list includes mega games such as The Witcher 3, GTA 5, The Crew, Civilization: Beyond Earth.