Acclaim UK are attempting to introduce a new concept in the field of product placement and they are calling it, Identity Marketing. As the slogan claims, on the venture's official web site, Your Identity is your Most Valuable Asset - Spend it Wisely.
The London office of Acclaim Entertainment, the UK publishers of the smash hit series of Turok games, is looking for five adventurous individuals to help promote Turok: Evolution - the latest - by changing their name by deed poll (Officially) to TUROK for one year.
Just as the company might buy a billboard hoarding, newspaper space or some television airtime to promote a new product - Acclaim UK would like to like to buy your identity.
The reward: £500 in cash, plus an X-Box, plus every Turok game that ever was. But more than the financial gain, participants will experience the kudos of being pioneers - one of just a few taking a brave step beyond the leading edge of marketing practice.
To apply follow the download tab above.
