"For last year's E3, at the last minute, Sony rushed out their Sixaxis controller as an effort to respond to the Wii remote. We saw Microsoft roll out Viva Pinata as their killer app for the Pokemon set. And neither of those worked really well", said Nintendo's senior vice president of marketing and corporate communications George Harrison. "Part of it is, I think it's not in their DNA".
The above comments were made by George Harrison in a recent interview on Wired Blog Network. In the interview Harrison said that he is confident that Wii will secure 40% to 45% but it can also get well beyond 50% of market share, depending on the actions of their competitors. "If they only focus on the Grand Theft Autos and the Halos and things of that nature, they're focusing on a very tiny part of the market. The overall market is growing so dramatically that they're going to miss out on the opportunities that we're seeing in the expanded audience", he said.
Harrison also commented on the ongoing Wii supply shortage. "the supply situation is improving. What we don't know is when the demand is going to be reached. So we've actually shipped quite a bit more product in the first five or six months of our launch than any other console did in the last couple of generations. But it's still shocking to us that we've gone from being out of stock after one day a week, to now we're out of stock after three days a week. It's not clear yet when we'll be in stock on a regular basis every day of the week; all we can do is slowly increase production and find out", he stated and didn't forget to gloat: Part of our challenge is that we're being successful not just in one territory but in every territory. So decisions are being made weekly about in which markets we'll try to balance the demand in those markets with our competitive position and our supply.
