After admitting that $200 is the sweet spot for console pricing, David Hufford was quick to dismiss all speculations about Xbox 360 price cut before Christmas.
"Some are getting really spun up about the Bloomberg story and inaccurately reading tea leaves that don't exist. I spoke to Bloomberg nearly two months ago and we were talking about NPD data that had just been released, and chatting generally about price points of consoles in the market. The comment, which is accurately reported, unfortunately has now been taken way out of context and being reported as if I am signaling a price drop. I was not, I am not.", said Hufford in an email to GamerScoreBlog.
"With Xbox 360s selling well at their current price point, Elites selling out at $479, and an insanely great portfolio of games in the market, there's no reason to announce any kind of price drop anytime soon", continued Hufford's email.
But despite David Hufford's solid denial, most analysts still believe that the price cut is eminent before the Christmas gift giving season. It is believed that Microsoft would never announce such price cuts until they are effective because such an announcement is sure to stagnate Xbox 360 sales in the time between the announcement and the price cut taking place.