One of the problems with any new gaming platform is the chicken and egg scenario. There needs to be enough games on it to make it worth buying, but conversely, there needs to be enough people who have bought or are going to buy the platform for it to be worth developing for.
That's where Facebook money can really help you. In the case of Oculus VR, one of the social networks biggest subsidiaries, it's funding as many as 24 separate, full-scale games for the launch of the headset sometime in Q1 of next year.
"We have a pretty big investment into Oculus Studios’ triple-A, high production value games," said Brendan Iribe, Oculus' CEO, in a chat with Gamasutra.
Considering Oculus has had industry veteran John Carmack on staff for several years at this point, as well as many other large industry players, it's got quite a pedigree for games development, even though the hardware hasn't been finalised yet.
Oculus is also said to be investing in third party developers outside of its main in-house funding, so there should be plenty of content come launch day.
Who else has their cash ready for the pre-order?