Speaking with the British Financial Times, chief executive of Sony's PlayStation games console business, Kaz Hirai, has set an ambitious target of reaching 150 million Playstation 3 units by the end of its life.
According to the data revealed by Sony during this year's E3, the original PlayStation, launched in 1994, sold 102 million units and the PlayStation 2 console had now passed 140m worldwide in its ninth year on sale.
"It's not fun for me replicating the PS2 numbers. I've seen that movie already," said Mr. Hirai.
"I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?"
Playstation 3 sales at the end of March 2008 reached 12.85 million units, barely 8.5% of Kaz Hirai's target.
"It's highly likely that when the PS3 gets below $200, it will sell as well as the PS2", commented Michael Pachter, video games analyst at Wedbush Morgan Securities.
