In a recent interview, SCEE boss David Reeves blamed the usual 6 months delay between the North American and European games' release dates on the developers' lack of incentive.
"Well, some developers would say they can do [translations during initial development]. Talk to Ted Price at Insomniac and he builds it in at the beginning", said David Reeves. "We're trying to educate all our developers to do that but it's something that's going to take a while."
"But even if you talk to Guerrilla, Namco, Square Enix, they all do it in English to begin with and then think about localisation later", he continued. "We should do it at the beginning. But they look at it like, 'How much can I get for a Dutch version of the game?' "
"With PlayStation Store we could probably go in the UK almost day and date. But then what are the Germans and the French going to say to me? That I'm Anglo-centric," Reeves concluded.