Sony has often been accused of presenting a a very arrogant marketing face, especially when questioned about its hardware but today the company President showed a more humble attitude when interviewed by Reuters.
Sony recently announced the delay of the European PS3 launch, to March 2007, while the company also announced that of the 2 million units originally announced for the U.S. and Japan launches, only 500,000 would make it. These problems, caused by shortages of the Blu-Ray diode, gave Sony critics plenty of ammunition while the company's hardware woes continued when it had to recall faulty laptop batteries. Considering all these events Ken Kutaragi's statement to Reuters does not seem exaggerated although Sony is not known for hanging its head in shame. The SCEI boss commented, If you asked me if Sony's strength in hardware was in decline, right now I guess I would have to say that might be true...
Analysts have begun to question Sony's manufacturing process, suggesting that there may be something fundamentally wrong with it. The Sony brand power however suggests resiliance and hints that the worse may be over for the troubled electronics giant.
