Executives from both Nintendo and Sony have voiced their concern about the effect of cheaper mobile games on the future of dedicated gaming handhelds such as Nintendo's 3DS and Sony's upcoming PS Vita. Sony Computer Entertainment America CEO Jack Tretton doesn't believe that this threat is that prominent though.
"The great thing about gamers is that they have tremendous influence over what they want to play," he told The New York Times. "If their parents say I'm getting you an iPad and that's your device, but their friends are playing a dedicated console like a PSP, then the kids will find a way to get a PSP."
But that doesn't mean that Sony won't make use of the lessons learned from mobile platforms. For example, we already know that the PS Vita will support 3G and will have access to an online PlayStation marketplace similar to the iPhone's App Store.