Sony Computer Entertainment America's Rob Dyer revealed that the company is preparing a "secret weapon" that'll help them "fix PSP retail" by slowing down piracy.
Dyer believes that PSP has a great lineup of titles and that its less-than-expected performance in retail is attributed directly to the widespread of piracy.
"A lot of the stuff that will be announced at E3 we're very excited about, because they are huge titles. And we also believe that there's a way that you will be able to, not stop, but slow down the piracy in the first 30 to 60 days from a tech perspective," he said.
"There's some code that you can embed that we've been helping developers implement in order to get people at least to see a 60-day shelf life before it gets hacked and it shows up on BitTorrent."
"That's been the biggest problem, no question about it. It's become a very difficult proposition to be profitable, given the piracy right now. And the fact that the category shrunk inside of retail."
"We're going to fix retail," Dyer promised. "First party has done a great job of getting some campaigns in place to do that. We have some very big third-party titles, notably from Japan. We will have a good line-up this year. And hopefully, by virtue of that, we'll carry through to next year as well."
