In a recent interview, Sony's Vice President of Product Marketing, Scott Steinberg expressed his belief that Xbox 360 has had a single opportunity to beat Playstation 3 and that Microsoft have already missed it.
"The time that they had to create huge distance and build a massive install base before the PS3 could really take root; that opportunity is over and there's no real capitalization of it", explained Steinberg.
Steinberg also believes that Halo 3's massive success didn't result in long term benefit for Xbox 360. "They had a great crescendo moment with Halo and it helped catapult them into a pretty strong position towards the back end of last year, but they were still within a stone's throw of where they were with the original Xbox."
"To me that speaks of a failure to broaden their reach beyond the core first person shooter player who was in their back pocket for Xbox"
"The question for us is 'are they really going after the PS2 demographic? Are they stealing share from us?' And the answer is no."
"That's the secret weapon, that's what goes unreported. It's this 41 million universe of PS2 owners that will be targeted very, very soon to upgrade to a PS3 Blu-ray machine," Steinberg concluded.
