Marvel and SEGA have expanded their relationship to include the rights to develop and distribute games inspired by Marvel's- Captain America, The Incredible Hulk and Thor. Through the exclusive, multi-year global licensing agreement, SEGA will create titles for console, handheld and PC platforms based upon both the classic comic books and planned feature film adaptations of these Super Heroes. The deal follows Marvel and SEGA's announcement to create titles based on Super Hero favorite Iron Man, with both game and film slated to be released in Summer 2008.
Under the expanded agreement, SEGA will develop a title to be based on Marvel Studios' highly-anticipated The Incredible Hulk feature film. The film will return the larger-than-life Super Hero to the roots of the long-running comic series and television show with an all-new action-packed storyline directed by Louis Leterrier (Transporter 2, Unleashed). The Incredible Hulk video game will be released in the same timeframe as the film. Games based on Captain America and Thor will follow, though the timing of those feature film projects, currently in development, has not yet been determined.
Simon Jeffery, president and COO of Sega of America, said all four games will be developed in North America. The Iron Man game, which is being developed internally at Sega, is using next-generation technology.
It's a collaborative process, he said. We work closely with Marvel Studios, with ('Iron Man' director) Jon Favreau and with the design and FX teams. It is vital that the game feels like the movie; it is being designed primarily on the next-gen gaming systems.
