A lot of developers and publishers have voiced their concern that cheap mobile games might force down the prices of console games, but Take-Two Interactive CEO Strauss Zelnick seems to be the first one to expect mobile games price to rise to match that of console games.
When asked by Forbes if he'd charge $20, $30 or $40 ofr a tablet game, Zelnick answered: "I don't see why not."
"Tablets are ubiquitous," he added. "And tablets are a great game platform. And it's the right sized screen. And you use the tablet to have an engaging experience. So if all of that's true, I don't see why we wouldn't be able to sell a robust product for the same price point. The reason the price point is currently lower for an iPhone app is it is used for five minutes, and not for a hundred hours."
"My take is that small screens will be used for a quick but interactive entertainment experience. Mid and large screens can be a robust and engaging entertainment experience. That's how my kids play games. When they're at home, they don't really play games on their desktops or tablets. They play games on the projection TV."
