Instead of giving the franchise the mercy bullet it desperately needs after Duke Nukem Forever failed to achieve a metacritic score of 50% in spite of its 10 years long development span, Take-Two Interactive announced that it will continue to take advantage / milk the Duke Nukem franchise in and outside of videogames.
"You will see future Duke IP coming from this company," Take-Two's CEO Strauss Zelnick told Forbes.
"Part of it is the economic opportunities that interact with entertainment are so huge," he added. "If we can take some of our intellectual property and bring it to another medium in an extraordinary high quality way, that delights consumers and represents an interesting commercial opportunity for us, we will."
June 21, 2011 - 4:02pm
