During an earnings call that followed the announcement of the company's fiscal year results, UBIsoft CFO Alain Martinez said that they are watching EA's Project $10 and that they are most likely to follow suit in the near future.
Project $10 aims to discourage used games sales by bundling new games with a one-time code that can be used to download a DLC pack that is otherwise sold for $10. By doing so, EA hopes to discourage used games sales, or at least, to get a cut from the second hand games market.
"Regarding ... monetizing used games or downloadable content … most of the games that we will release next year will have downloadable content available from the start," Martinez said. "We are looking very carefully at what is being done by EA regarding what we call the '$10 solution,' and we will probably follow that line at sometime in the future."
