Ubisoft appears to be confident that 3D TV will be a commonplace item in most homes within 3 years.
"The truth is I think it is a technology that's coming. We can't ignore it. It'll start slowly this year. But like HDTV I wouldn't rule out the fact that this will be installed in everyone's living room in three year's time," Ubisoft UK head of marketing Murray Pannel said.
Ubisoft has certainly put its money where its mouth is with the release of the ill received Avatar game last year.
Pannel's predictions are more optimistic than Sony's own survey results which estimated that 40% of TVs will be 3D by 2014 and recent polls which found that only one third of consumers intend to buy a 3D TV.
"For the naysayers, if you like, I would say, 'Just watch this space'," Pannel defended his point of view. "You have global corporations like Sony pushing 3D as hard as they possibly can, Sky showcasing 3D content on TV. I believe it will become a much more important part of consumer electronics than a lot of people believe."
