Most players perceive Nintendo as the "innovative force" in the current console wars, but not Neil Thompson.
"I think in this generation we've absolutely been the innovative force in terms of what a next generation console should look like and how people should think about it", Neil Thompson, regional director of the entertainment and devices division at Microsoft UK told MCV. "I don't think we were innovative enough with the first console, so we did learn a lot from that."
Neil Thompson who considered Xbox 360 multiple SKUs a "smart choice" that competitors need to study, add that "Nintendo are doing very well and they've done a great job at expanding the market in certain areas, but there is a limit in terms of what you can do with Wii and there is a very definite limit on the expandability of that product."
