An October survey of U.S. consumers by analyst Compete, suggests that the console with the highest demand in the U.S. is the PS3 although almost half of the people that wish to buy Sony's console are not aware of its price.
The survey examined the attitudes of current generation console gamers to the XBox 360, PS3 and Wii. It appears that 48 per cent of those who expressed the desire to purchase a PS3 expected Sony's next-gen offering to cost under USD 300. While 60 per cent of those who wish to purchase a PS3 claimed that the prices of USD 499 (20 GB) and USD 599 (60 GB) were excessive.
The same study examined consumer loyalty in the U.S. and found that 63 per cent of PS2 owners will consider buying the PS3 while only 39 per cent of Gamecube owners would consider buying the Wii. Additionally, 40 per cent of those gamers who bought a Gamecube last time around are now willing to consider buying a PS3.
These results place the PlayStation 3 on the top of the most wanted console list and suggest that Sony may not face quite the uphill struggle it was assumed in order to convince consumers that the PS3 is worth the investment.
