Microsoft has extended its XBox 360 advertising to include an interactive game distributed through SKY television, a U.K. satellite subscription network.
The latest Xbox 360 advert has a hidden game within it that can be accessed by pressing the red interactive button on the digital remote.
With the aim of engaging viewers in the world of Xbox 360, on pressing red the viewer is presented with a high-energy and fast-paced video that reveals the games and features of the new Xbox 360.
Finding a way into the hidden game is harder but if you keep your eyes on the movie (especially the scene with the yellow car) you may notice the word EGG.
To get past level one, you need to use the keypad on the Sky remote control spell out egg 3,4,4.
Level 2: Once there you will see a couple of lambs saying ofni and you will need to work out what button on the remote to press to get you through.
Level 3: The final level is the hardest, but Easter eggs had to start at some time. There are seven eggs and one egg has a bow with Yyyy written on it. You have to work out what four digits to press to crack the game.
Depending how far you get through the levels, you can get an award for Novice, Skilled, Masterful, and Legend and you can have your game tag registered on the advert.
DiTV agency Weapon7, in collaboration with digital agency AKQA, has created the interactive launch campaign for Microsoft's Xbox 360. The initiative airs in the U.K. on Sky on the 22nd of December and will run for a month. The spot can be accessed through four different commercials and the Sky a-z.
This commercial is the first in DiTV to allow viewers to play with the advertising, says Steven Hess, managing partner of Weapon7. For those who choose to go deeper into the ad, they will discover that there is more to it than meets the eye. However, we're not giving away any secrets.
