Microsoft today announced that the Xbox 360 has broken through the six million mark in Europe.
A reduction in the estimated retail price of the console last week has brought the entry-level ERP for Xbox 360 down to £129.99.
Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said: "We're very excited that more consumers in Europe are joining the ever-growing Xbox 360 community. We're now the best-value next-gen console on the market with an entry-level ERP of £129.99, and consumers have clearly responded to that offering. We're supporting this momentum by putting launch-level investment into a European advertising campaign, launching this week, which shows how Xbox 360 is changing the way consumers experience entertainment. With the New Xbox Experience on the horizon, and great titles like Lips, Scene It?; You're In The Movies, Fable 2, and more, there's never been a better time to jump in to all that Xbox 360 offers."
From last Friday 19th September, Xbox 360, which includes a 60GB hard drive and one wireless controller, has an ERP of £169.99. The Xbox 360 Elite, which comes with a 120GB hard drive has an ERP of £229.99. The Xbox 360 Arcade console has an ERP of £129.99.
