Electronic Arts apologized for promoting its latest Need For Speed sequel through a topless photo shoot.
The promotion appeared on page3.com, the official softcore porn site of UK tabloid The Sun. It featured uncensored topless models posing with a Ferrari under both Need For Speed and EA Logos.
"We regret that these images slipped through the proper EA approval process," said an EA spokesperson. "They were not appropriate for our brand. The original site has been taken down this morning."
Page3.com already removed the images, but the photo shoot video is still available after removing all association with EA and Pro Street.
The photo available in the screens tab is not from the aforementioned promotion. The photo features Krystal Forscutt while working with Pro Street designers and posing for her in-game appearance.
